Hood of The Frisky described the song as "an incredibly salty and self-centered rant about an ex having the courage to move on". "Hotline Bling" also received criticism for the perceived sexist and controlling attitude expressed by the male narrator toward his female ex. The Village Voice named "Hotline Bling" the best single released in 2015 on their annual year-end critics' poll, Pazz & Jop. Time named "Hotline Bling" the eighth-best song of 2015.
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Pitchfork named "Hotline Bling" the second best song of 2015, after Kendrick Lamar 's " Alright". The record caught some drama, initially being referred to as a remix to Virginia rapper D.R.A.M.'s "Cha Cha." Still, the Toronto MVP got his dance on for the uber-viral video parodied by everyone from presidential candidate Donald Trump to Toronto Councillor Norm Kelly". Backed by a tropical, groovy melody, "Hotline Bling" finds Drake giving a rap a hard pass and singing his heart out for some late-night loving through the phone. Billboard ranked "Hotline Bling" at number 2 on its year-end critics' poll for 2015: "In a trio of freebies Drake plopped on SoundCloud in July, "Hotline Bling" was the only non-diss track. Rolling Stone ranked "Hotline Bling" at number 3 on its year-end list to find the 50 best songs of 2015. Rhian Daly of NME described the track's "simple and minimal" production as "secondary to Drake’s emotions". Brad Wete of NPR hailed the song as both "remarkably catchy and damp with boo-hoo reflection," writing that "musically, it twinkles with bright organ riffs and boasts a bass line fit to thump in clubs" while its lyrics feature Drake "deeply wondering aloud, channeling the jealous ex in all of us". Jayson Greene of Pitchfork selected "Hotline Bling" as the "Best New Track" of the day, praising its "muted and intimate" beat and declaring it a "halting, aching song" about a man "a little too concerned" for a woman that could be a "rewrite" of " Roxanne" by The Police. Leor Galil of the Chicago Reader praised Drake's performance in "Hotline Bling," stating that he "sounds hurt, neglected, and confused even while he's admonishing his ex," and that "it's hard to imagine anyone else pulling off this kind of song with the same verve". Īs of February 2022, the music video has received more than 1.8 billion views on YouTube. One of the most popular memes made from the music video is Wii Shop Bling, a mash up between Hotline Bling and the theme music for the Wii Shop Channel. The song was parodied in the Saturday Night Live episode " Donald Trump/ Sia", including where Trump himself starred in the parody. The video, which has inspired many memes and parodies, including a commercial from T-Mobile during Super Bowl 50 featuring Drake himself (where representatives of a cellular operator attempt to make Drake add disclaimer-like caveats to the song's lyrics), helped the song rise in chart position according to NME. The site also named "Hotline Bling" the seventh best music video of 2015. Evan Minsker of Pitchfork called it a "pretty minimal clip". Rap-Up wrote that Drake "shows just how suave he can be with his moves" in this video. X has stated that he hopes that the video inspires men to dance more. The Director X-directed video was inspired by the work of American artist James Turrell. The video was financed by Apple Inc., and released on October 19, 2015, via Apple Music under a timed exclusivity agreement.
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The video was inspired by Sean Paul's "Gimme The Light" clip. On October 4, 2015, Drake announced a music video for the track via his Instagram account. This was the sixth video directed by Director X featuring Drake. It also received two wins at the 2017 Grammy Awards for Best Rap Song and Best Rap/Sung Performance. The song won the award for Favorite Rap/Hip-Hop Song at the 2016 American Music Awards. It also reached number three in Drake's native Canada and the United Kingdom. "Hotline Bling" reached number two on the US Billboard Hot 100. The song was included on several year-end critics' polls. A music video directed by Director X was released two months later it subsequently gained popularity on YouTube and spawned several parodies.
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Music critics were complimentary about the presentation of Drake's emotional side, as well as its production, but criticized its lyrics.
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It was made available for digital download on July 31, 2015, through Cash Money, Young Money and Republic. The song is credited as a bonus track on the album. " Hotline Bling" is a song recorded by Canadian rapper Drake, which serves as the lead single from his fourth studio album Views (2016).